Yamaha Motor Corporation, U.S.A. Privacy Notice
Effective January 1,st 2020
Last Updated January 1,st 2021
Yamaha Motor Corporation U.S.A. ("Yamaha") values your personal information and
respects your privacy. The purpose of this Notice is to keep you informed of: (1) personal information we
may collect from or about you https://www.yamaha-motor-im.com
; (2) how
use and share that information
; (3) the choices and resources you
respect to the forgoing
; (4) our collection, use and sharing
; and (5) additional information about the
Yamaha Website & Yamaha’s privacy
. Our primary purpose in the collection and use of
this information is to
further our efforts to interact and build relationships with you, our potential or existing customers, in
order to provide a diverse array of innovative and reliable products.
This Notice applies to the Yamaha website located at
and other related
owned and operated by Yamaha that may link to this Notice (the "Yamaha Website" or "Website"). This policy
also applies to information we collect, protect, share and use as part of other technology platforms, web
pages, interactive features, special events, forms, social media, and mobile applications. The Website and
this Notice are intended for U.S. residents only. If you are a resident of another country, please use the
following link to find the appropriate Yamaha affiliate that corresponds to your geographic region.
By using the Website, or
with any information,
you consent to the collection, processing, maintenance and transfer of such information in and to the United
States and other applicable territories in which the privacy laws may not be as comprehensive as or
equivalent to those in the country where you reside or are a citizen.
1. Information We May Collect From or About You
When you visit the Yamaha Website, we may collect passive information
about your visit. Passive information is any form of aggregate data, navigational data, tracking data,
click-stream data, or historical data, which does not on its own personally identify you. Passive
Information includes information collected through cookies and web beacons (see 4
When you register a product, purchase products through our ecommerce
programs via the Website, send us an email, subscribe to one of our newsletters, or submit other data
through the Yamaha Website, we may obtain and collect personal information. Personal information is
information collected that personally identifies you, such as by name, email address, mailing address, phone
number. This personal information may be combined with Passive Information or additional information we
receive from third parties, as well.
2. How We May Share or Use Your Personal Information
Personal information may be shared by Yamaha on an international basis with its
parent entity, subsidiaries and affiliates, and such information may be further shared between internal
product groups in order to enhance the Yamaha customer experience and offer additional products and/or
services that may be of interest to you. We may also share your personal information with third parties
either at your express direction, such as when you request that we have a dealer contact you or you
authorize sharing of your personal information with a third party
business partner. Yamaha is not
responsible for the handling of such information by these third parties who are responsible for their own
privacy policies that would govern such collection, use and handling of this information. Yamaha may also
appoint third party agents in connection with its marketing and survey efforts, subject to a confidentiality
agreement concerning the information. In any case, Yamaha will not, without your consent, disclose any such
personal information for use in connection with an unrelated third party's marketing efforts.
Yamaha does not send unsolicited bulk emails or marketing-related communications to
anyone who has requested that we not contact them. We send promotional information and communications only
to those who have taken affirmative steps to subscribe to these communications or our existing registered
customers, who have not unsubscribed or opted out of such communications. You may "opt-out" of our
promotional use of your personal information (see 3 below
If you have opted out of our promotional use of such personal information (see 3 below
Yamaha will not use or disclose such information except as follows:
- to communicate directly with you in connection with your Yamaha products, purchases or specific
- to validate credit card numbers;
- to permit our website designers to develop features and services that meet your needs (see
- to tailor your experience on our Website, showing you individually tailored content (see 4 below
- to comply with a lawful subpoena or court order;
- to remedy any violation or breach of an agreement between you and Yamaha; and
- to prevent harm to the property or rights of Yamaha or its customers.
3. Choices & Resources With Respect to Your Personal Information
Response Opt-Out. In response to any Yamaha promotional or marketing communication, such as
a newsletter or other circulation, if you wish to no longer receive such communications, please follow the
"unsubscribe" instructions contained in such communication. The entity or business group sending such
communication will mark your personal information with this request to cease further marketing
communications. However, you may receive future communications from other entities or business groups within
Yamaha that have received your personal information, unless you have already unsubscribed from such
communications from those other entities or business groups or you have communicated a request to opt-out of
such communications from all Yamaha business groups.
Opt-Out, Amend or Delete Contact. If you wish to opt-out of our use and disclosure of your
personal information for marketing and survey purposes (other than through use of the unsubscribe/opt-out
provided in a marketing communication you may have received), or if you wish to amend or delete certain
information that you have previously provided, please email your request to
https:yamaha-motor.com/data-privacy-request-form. With respect to amendment or deletion of certain
information, we will endeavor to provide a simple way to review, correct, update or remove personal
information, as applicable. In some limited circumstances, such as to resolve disputes, comply with
retention obligations, troubleshoot problems and enforce our Terms and Conditions, we may retain in our
files information you have requested us to remove, but such information is not actively used.
4. Collection, Use & Sharing of Passive & Other Information Beyond the Scope of Personal
Aggregate Information. Yamaha may share aggregate statistical information with business
partners, sponsors or other third parties without sharing your personal information. For example, we may
tell an advertiser that X number of visitors visited a certain area on a website, or that Y number of men
and Z number of women applied for extended service, but we would not disclose anything that uniquely
identifies those individuals.
Your browser software includes a feature called "cookies." We may use "cookies" to enhance your experience
with our site. If enabled, cookies may store small amounts of data on your computer about your visit to the
Yamaha Website, including your page preferences. Cookies tell us nothing about you personally, unless you
specifically give us additional information. Cookies simply assist us in tracking which of our features you
like best and what content you may have viewed during past visits. When you re-visit the Yamaha Website,
keep count of your return visits to the Website; (ii) accumulate anonymous, aggregate, statistical
information on website usage; (iii) deliver content specific to your interests or past viewing history; and
(iv) save your password so you don't have to re-enter it each time you visit our sites. You can also disable
cookies. By modifying your browser preferences, you can accept or reject all cookies, or request a
notification when a cookie is set.
IP Addresses. An Internet Protocol ("IP") address is a number assigned to your computer
whenever you access the Internet. An Internet Service Provider ("ISP") typically assigns a random dynamic IP
address at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, a static IP
address may be permanently assigned to a particular computer. Yamaha may record IP addresses of visitors to
its Website. While an IP address may reveal your ISP or geographic area, we cannot determine your identity
solely based upon your IP address. Other websites you visit have IP addresses, and we may collect the IP
addresses of those websites and their pages, but these IP addresses are never associated with Internet
Web Beacons. The Website may contain web beacons, which are electronic images (sometimes
called "single-pixel gifs") that allow us to count page views, or to access cookies. We may also include web
beacons in HTML-formatted newsletters containing graphics that we may send to opt-in subscribers, to count
the number of newsletters that have been opened and read. Our web beacons do not collect, gather, monitor,
or share any personal information about our website visitors. They are used only to compile our anonymous,
aggregate statistics about website usage.
Computer Profiles. Yamaha may also collect and accumulate other anonymous data that helps
us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor
data relating to referring domain names, the type of browsers used, operating system software, screen
resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine
this information in the aggregate, reflecting overall website or Internet usage trends, as outlined in this
Geolocation. Yamaha products and connected device applications may collect, use, and share
precise location data, including the real-time geographic location of your Yamaha product or connected
device using a Yamaha application in order to provide location-based services and features. Where available,
geolocation features may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and
cell tower locations, and other technologies to determine the approximate location of your device and/or
Yamaha product. Unless you provide consent, this location data (if collected at all) is collected
anonymously in a form that does not personally identify you and is used by Yamaha, its affiliates and
servicers generally to provide and improve location-based products and services. For example, your Yamaha
application may share the geographic location of your connected device or Yamaha product with Yamaha, its
affiliates and servicers when you opt in to geolocation features within applications or Yamaha products.
Some geolocation features require combination with personal information in order to function. For example,
some Yamaha products with geolocation features are combined with product identification numbers that are
tied to Personal Information.
Performance and Use of Your Yamaha Product. Yamaha products and connected device
applications may collect, use, and share data related to your use of and the performance of your Yamaha
Product. This data (if collected at all) is collected either through your use of connected device
applications or through diagnostic tools and is used by Yamaha, its affiliates and servicers generally to
provide more effective service and maintenance of your Yamaha product, as well as to continue to provide and
improve quality products, features and services.
5. Additional Information about the Yamaha Website and Yamaha’s Privacy Practices
. By using this Website you accept the general Terms and Conditions for using
the Website, which are published either in proximate location to the link for this Notice or if not, then
the Terms as provided in the following link shall apply
, which incorporate the terms of this Notice by
reference. If you do not agree to any of these Terms, you should not use the Website.
Information Communicated via Social Media & Other Similar Third Party Platforms
information disclosed via third party communication platforms are outside of the Yamaha Website and subject
to the privacy policies of those applicable third parties. Exercise caution before disclosing your personal
information via these public venues (whether through public post or via direct messages) all of which you do
at your own risk. If you do so, you may receive unsolicited emails or "spam." Yamaha cannot safeguard the
privacy of personal information that is disclosed and can be viewed or accessed online in this manner.
Personal information you provide to Yamaha via third party communication platforms may be combined with any
of your personal information Yamaha may already have subject to this Notice.
Links & Third Party Sites
. The Website may contain links to third party websites that
controlled by Yamaha. For instance, if you apply for Yamaha Factory Financing or establish a Yamaha Card
Account, you may access the independent website of Yamaha Motor Finance Corporation, U.S.A. or another third
party. Yamaha has no control over, and assumes no responsibility for, the content, privacy policies, or
practices of any third party website, which may collect both passive and personally identifiable
addition, Yamaha will not and cannot censor or edit the content of any third party site. By using the
your expressly relieve Yamaha from any and all liability arising from your use of any third party website.
Accordingly, we encourage you to be aware when you leave the Yamaha Website, and to read the terms and
. We take safeguarding your data seriously. We seek to use reasonable information
security measures to help protect your personal information. Unfortunately, even though we take measures to
protect your personal information, no data transmission or storage system can be guaranteed to be 100%
secure. As a result, we cannot ensure or warrant the security of any information you transmit, and you do at
your own risk.
Children's Online Privacy Protection
. The Yamaha Website complies with the Children's
Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying FTC regulation protects the privacy of
children using the Internet. Yamaha does not knowingly collect contact or personally identifiable
information from children under 13. The Yamaha Website is not intended to solicit information of any kind
under 13, and is designed to block our knowing acceptance of any such information, wherever age related
information is requested. It is possible that by fraud or deception we may receive information pertaining to
children under 13. If we are notified of this, as soon as we verify the information, we will immediately
obtain parental consent or otherwise delete the information from our servers. If you want to notify us of
receipt of information by children under 13, please do so by emailing us at firstname.lastname@example.org
6. California Privacy Statement
This Privacy Statement notice for CALIFORNIA RESIDENTS supplements the information contained in the Yamaha
Privacy Statement and applies solely to visitors, users, and others who reside in the State of California
(“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018
(“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used
in this notice. Other states may continue to adopt privacy laws that may apply to consumers.
Information We Collect
We collect information that identifies, relates to, describes,
references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with
a particular consumer or device (“personal information”). In particular, we have collected the following
categories of personal information from consumers within the last twelve (12) months:
A real name, alias, postal address, unique personal identifier, online identifier, Internet
Protocol address, email address, account name, Social Security number, driver's license
number, passport number, or other similar identifiers.
B. Personal information categories listed in the California Customer Records statute (Cal.
Civ. Code § 1798.80(e)).
A name, signature, Social Security number, physical characteristics or description, address,
telephone number, passport number, driver's license or state identification card
number, insurance policy number, education, employment, employment history, bank account
number, credit card number, debit card number, or any other financial information, medical
information, or health insurance information. Some personal information included in this
category may overlap with other categories.
C. Protected classification characteristics under California or federal law.
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or
creed, marital status, medical condition, physical or mental disability, sex (including
gender, gender identity, gender expression, pregnancy or childbirth and related medical
conditions), sexual orientation, veteran or military status, genetic information (including
familial genetic information).
D. Commercial information.
Records of personal property, products or services purchased, obtained, or considered, or
other purchasing or consuming histories or tendencies.
E. Biometric information.
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used
to extract a template or other identifier or identifying information, such as, fingerprints,
faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical
patterns, and sleep, health, or exercise data.
F. Internet or other similar network activity.
Browsing history, search history, information on a consumer's interaction with a
website, application, or advertisement.
G. Geolocation data.
Physical location or movements.
H. Sensory data.
Audio, electronic, visual, thermal, olfactory, or similar information.
I. Professional or employment-related information.
Current or past job history or performance evaluations.
J. Non-public education information (per the Family Educational Rights and Privacy Act (20
U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Education records directly related to a student maintained by an educational institution or
party acting on its behalf, such as grades, transcripts, class lists, student schedules,
student identification codes, student financial information, or student disciplinary
K. Inferences drawn from other personal information.
Profile reflecting a person's preferences, characteristics, psychological trends,
predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Sources of Personal Information We collect personal information from various
Directly or indirectly from you through interactions with our websites, form submissions, or
interactions with our advertisers
available data bases
shared by joint marketing partners
information does not include:
Publicly available information from government records.
or aggregated consumer information.
excluded from the CCPA's scope, like:
or medical information covered by the Health Insurance Portability and Accountability
Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA)
or clinical trial data;
personal information covered by certain sector-specific privacy laws, including the Fair
Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial
Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of
Personal Information We may use or disclose the personal information we collect for
one or more of the following business purposes:
To fulfill or meet the reason for which the information is provided. For example, using email
addresses, physical addresses, or phone numbers to process and verify warranty information.
To provide you
with information, products or services that you request from us.
To provide you
with email alerts, event registrations and other notices concerning our products or services, or
events or news, that may be of interest to you.
To carry out
our obligations and enforce our rights arising from any contracts entered into between you and
us, including for billing and collections.
To improve our
website and present its contents to you.
research, analysis and product development.
or appropriate to protect the rights, property or safety of us, our clients or others.
To respond to
law enforcement requests and as required by applicable law, court order, or governmental
to you when collecting your personal information or as otherwise set forth in the CCPA.
or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or
transfer of some or all of our assets, whether as a going concern or as part of bankruptcy,
liquidation, or similar proceeding, in which personal information held by us is among the assets
We will not collect
additional categories of personal information or use the personal information we collected for
materially different, unrelated, or incompatible purposes without providing you notice.
Personal Information We may disclose your personal information to a third party for
our business purposes. When we disclose personal information for our business purposes, we enter a
contract that describes the purpose and requires the recipient to both keep that personal information
confidential and not use it for any purpose except performing the contract.
In the preceding
twelve (12) months, we have disclosed the following categories of personal information to our
subsidiaries and affiliates, service providers, and/or third parties to whom you or your agents
authorize us to disclose your personal information in connection with products or services we provide to
you, for our business purposes:
Category B:California Customer Records personal information categories.
C:Protected classification characteristics under California or federal law.
Category F:Internet or other similar network activity.
Category I:Professional or employment-related information.
drawn from other personal information.
We may disclose
your personal information for our business purposes to the following categories of third parties:
Our parent entity, subsidiaries and affiliates.
parties to whom you or your agents authorize us to disclose your personal information in
connection with products or services we provide to you.
Rights The CCPA provides consumers (California residents) with specific rights
regarding their personal information. This section describes your CCPA rights and explains how to
exercise those rights.
Specific Information and Data Portability Rights
You have the right
to request that we disclose certain information to you about our collection and use of your personal
information over the past 12 months. Once we receive and confirm your verifiable consumer request, we
will disclose to you:
The categories of personal information we collected about you.
of sources for the personal information we collected about you.
or commercial purpose for collecting or selling that personal information.
of third parties with whom we share that personal information.
pieces of personal information we collected about you (also called a data portability
If we sold or
disclosed your personal information for a business purpose, two separate lists disclosing:
identifying the personal information categories that each category of recipient
disclosures for a business purpose, identifying the personal information categories that
each category of recipient obtained.
Deletion Request and Opt-Out Rights
You have the right
to request that we delete or do not “sell” or disclose any of your personal information that
we collected from you and retained, subject to certain exceptions. Once we receive and confirm your
verifiable consumer request, we will delete (and direct our service providers to delete) your personal
information from our records, unless an exception applies.
We may deny your
deletion request if retaining the information is necessary for us or our service providers to:
Complete the transaction for which we collected the personal information, provide a good or
service that you requested, take actions reasonably anticipated within the context of our
ongoing business relationship with you, or otherwise perform our contract with you.
security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or
prosecute those responsible for such activities.
to identify and repair errors that impair existing intended functionality.
speech, ensure the right of another consumer to exercise their free speech rights, or exercise
another right provided for by law.
the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
public or peer-reviewed scientific, historical, or statistical research in the public interest
that adheres to all other applicable ethics and privacy laws, when the information's
deletion may likely render impossible or seriously impair the research's achievement, if
you previously provided informed consent.
internal uses that are reasonably aligned with consumer expectations based on your relationship
Comply with a
internal and lawful uses of that information that are compatible with the context in which you
Yamaha’s ability to make repairs covered under warranty or communicate recalls to
Access, Data Portability, Deletion and Opt-Out Rights
To exercise the
access, request not to “sell” or disclose information, data portability, and deletion rights
described above, please submit a verifiable consumer request to us by either:
Only you or a person registered with the California Secretary of State that you authorize to act on your
behalf, may make a verifiable consumer request related to your personal information. You may also make a
verifiable consumer request on behalf of your minor child.
You may only make a
verifiable consumer request for access, opt-out, deletion, or data portability twice within a 12-month
period. The verifiable consumer request must:
Provide sufficient information that allows us to reasonably verify you are the person about whom
we collected personal information or an authorized representative.
your request with sufficient detail that allows us to properly understand, evaluate, and respond
We cannot respond
to your request or provide you with personal information if we cannot verify your identity or authority
to make the request and confirm the personal information relates to you. Making a verifiable
consumer request does not require you to create an account with us. We will only use personal
information provided in a verifiable consumer request to verify the requestor's identity or
authority to make the request.
Track “DNT” Signals. We have not implemented the necessary program changes
to honor “Do Not Track” or “DNT” browser signals.
Children Privacy Rights We do
not disclose California Personally Identifiable Information of individuals we know to be under the age
of 16 to business or third parties for monetary or other valuable consideration as a “sale”
under the CCPA without affirmative authorization.
Response Timing and Format We
endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require
more time (up to 90 days), we will inform you of the reason and extension period in writing. Any
disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's
receipt. The response we provide will also explain the reasons we cannot comply with a request, if
applicable. For data portability requests, we will select a format to provide your personal
information that is readily useable and should allow you to transmit the information from one entity to
another entity without hindrance.
will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA,
we will not:
Deny you goods or services.
different prices or rates for goods or services, including through granting discounts or other
benefits, or imposing penalties.
Provide you a
different level or quality of goods or services.
that you may receive a different price or rate for goods or services or a different level or
quality of goods or services.
Our Privacy Notice We reserve the right to amend this privacy notice at our discretion
and at any time. When we make changes to this privacy notice, we will notify you by email or through a
notice on our website homepage.
Information If you have any questions or comments about this notice, our Privacy
Statement, the ways in which we collect and use your personal information, your choices and rights
regarding such use, or wish to exercise your rights under California law, please do not hesitate to
contact us at:
Attn: Privacy Office
6555 Katella Avenue